The New York Times is introducing a Chinese-language Web site, part of a continuing effort to expand its reach to international readers.
The site, which is called cn.nytimes.com and went live Thursday morning China time, is intended to draw readers from the country’s growing middle class, what The Times in its news release called “educated, affluent, global citizens.’’
The site will feature about 30 articles a day on national, foreign and arts topics, as well as editorials. Joseph Kahn, the paper’s foreign editor, said that about two-thirds of the content would be translated from Times articles and one-third would be written by Chinese editors and local freelance journalists.
The site will rely on Times staff members based in Beijing, Shanghai and Hong Kong for content, as well as 30 new employees who are mainly translators and editors. Philip Pan, an assistant foreign editor, and Cao Haili, who will be the site’s managing editor, will run the site and report to Mr. Kahn. Craig Smith, a former Times foreign correspondent, is running the business side. More.