Apr 22, 2010 10:52
15 yrs ago
3 viewers *
أنجليزي term
OTS for the brands
أنجليزي إلى عربي
التسويق
التسويق \ أبحاث التسويق
Formulated, directed and coordinated marketing activities to promote products, worked with advertising/ promotion managers, led the production of TVC’s and maximized reach (GRPs) and OTS for the brands.
Proposed translations
(عربي)
| 5 +1 | فرصة رؤية العلامات التجارية (أو الماركات) |
TargamaT team
|
| 4 +1 | متوسط فرص المشاهدة |
Nadia Ayoub
|
Change log
Apr 22, 2010 10:52: changed "Kudoz queue" from "In queue" to "Public"
Proposed translations
+1
4 دقائق
TargamaT team
فرنسا
فرنسا
Native in عربي
Works in field
فرنسا
Arabic professional content & beyond...
Native in: عربي (Variant: Standard-Arabian (MSA)) 
, فرنسي (Variant: Standard-France)
Works in: أنجليزي إلى عربي, فرنسي إلى عربي, ألماني إلى عربي, and 6 more.
Related KudoZ points
:
315
فرصة رؤية العلامات التجارية (أو الماركات)
OTS= Opportunity to see
Reference:
+1
6 دقائق
Nadia Ayoub
مصر
مصر
Native in عربي
Specializes in field
مصر
Never lost for words!
Native in: عربي
Works in: أنجليزي إلى عربي, عربي إلى أنجليزي, إيطالي إلى عربي, and 4 more.
Related KudoZ points
:
95
متوسط فرص المشاهدة
http://www.westburnpublishers.com/marketing-dictionary/o/opp...
opportunities-to-see (OTS).
Definition:
'Average OTS' is a measure of the number of chances an average member of the TARGET AUDIENCE will have of being exposed to an ADVERTISEMENT in an advertising campaign. 'Gross OTS' is computed by adding the average OTS figure for each advertisement in a campaign. The Media Research Group cautions: 'It should be pointed out that the definition of an opportunity to see is different for each medium and not directly comparable. An opportunity to see an advertisement on television is quite different from an opportunity to see a press advertisement, or a poster site, or a cinema or radio commercial' (Admap, August 1979). As a rule of thumb, a burst of television advertising would normally be planned to achieve a minimum OTS of 2.5, while a press campaign would be planned for a figure of 5 or more.
opportunities-to-see (OTS).
Definition:
'Average OTS' is a measure of the number of chances an average member of the TARGET AUDIENCE will have of being exposed to an ADVERTISEMENT in an advertising campaign. 'Gross OTS' is computed by adding the average OTS figure for each advertisement in a campaign. The Media Research Group cautions: 'It should be pointed out that the definition of an opportunity to see is different for each medium and not directly comparable. An opportunity to see an advertisement on television is quite different from an opportunity to see a press advertisement, or a poster site, or a cinema or radio commercial' (Admap, August 1979). As a rule of thumb, a burst of television advertising would normally be planned to achieve a minimum OTS of 2.5, while a press campaign would be planned for a figure of 5 or more.
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