ALMERCANA (asker) Jun 14, 2006:

sorry Kalfat but I think it has nothing to do with "Safe FOOD iNTERNATIONAL". HERE IS MORE HELPFUL CONTEXT:
Within the context of Peter Brabeck highlighting the “Safety is Non Negotiable” principle, SFI Management continues to pay great attention to safety in its broad meetings. The team believes that the safety of personnel, products, assets and the environment is a must for business success and continuity. Besides the measurements, which are put in place to assure safety, a campaign was held on March 13, 2006 within the factory premises to uplift knowledge about and promote ownership of safety and environmental protection.