Glossary entry

Swedish term or phrase:

varumärkestänkande

English translation:

brand mentality

Added to glossary by Paul Lambert
Apr 17, 2008 07:48
16 yrs ago
Swedish term

varumärkestänkande

Swedish to English Bus/Financial Business/Commerce (general) trademark creation
Sentence given (word occurs twice in the sentence):
"Vi arbetar som specialister med alla aspekter av ett effektivt varumärkestänkande - från det personliga varumärket, via medarbetarnas och chefernas professionella varumärken till ett strategiskt varumärkestänkande för att få alla delar av varumärket att samverka."
Proposed translations (English)
3 +2 brand mentality

Proposed translations

+2
6 mins
Selected

brand mentality

of course you can also say "brand thinking".
Example sentence:

...move away from the generica names characteristic of the dot-com frenzied culture and its "get a name, get a logo, build a brand mentality.

Brand Mentality. Just as customers have a mentality, so do brands. In the same way that we can develop a psychological profile of your customers, we can do the same for your brands.

Peer comment(s):

agree Christine Andersen
11 mins
agree USER0059 (X)
21 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: ""Mentality", of course. Thanks, Björnar. You were a big help."
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