Feb 12, 2022 15:14
2 yrs ago
28 viewers *
English term
Germany
professional and timely manner
Native in: Arabic (Variants: UAE, Standard-Arabian (MSA), Moroccan, Syrian, Libyan, Kuwaiti, Algerian, Jordanian, Tunisian, Iraqi, Sudanese, Egyptian, Lebanese, Palestinian, Yemeni, Saudi ) 
Works in: English to Arabic, German to Arabic, Arabic
human-centered brand experiences
English
Marketing
Marketing / Market Research
We build and run human-centered brand experiences.
https://www.borngroup.com/
Any suggestions, as to what it technically means?
https://www.borngroup.com/
Any suggestions, as to what it technically means?
Responses
+2
51 mins
philgoddard
United States
United States
Native in English
&
English
Specializes in field
United States
Six languages into flawless English
Native in: English
Works in: German to English, French to English, Spanish to English, and 4 more.
Related KudoZ points
:
14
Selected
focusing on your customers, and making them feel good about your products
I can see why you posted this - it's a beautiful website but, thanks to all the jargon, it's not immediately clear what they do.
I found this from another company's site: Born Group is a global agency that specializes in creative design, content production, and ecommerce services.
So here's "human-centered":
Human-centered design (HCD, also human-centred design, as used in ISO standards) is an approach to problem-solving commonly used in design, management, and engineering frameworks that develops solutions to problems by ***involving the human perspective in all steps of the problem-solving process***.
http://en.m.wikipedia.org/wiki/Human-centered_design
And brand experience:
Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand.
http://www.widen.com/blog/brand-experience
I found this from another company's site: Born Group is a global agency that specializes in creative design, content production, and ecommerce services.
So here's "human-centered":
Human-centered design (HCD, also human-centred design, as used in ISO standards) is an approach to problem-solving commonly used in design, management, and engineering frameworks that develops solutions to problems by ***involving the human perspective in all steps of the problem-solving process***.
http://en.m.wikipedia.org/wiki/Human-centered_design
And brand experience:
Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand.
http://www.widen.com/blog/brand-experience
2 KudoZ points awarded for this answer.
-1
5 hrs
means nothing / empty tautology
just empty waffling.
The ONLY subjects than can have any kind of "brand experience" are humans, ALL and ANY "brand experience" can only be "human-centred", no escaping that.
IOW talking of "human-centred brand experiences" is simply pure unadulterated marking BS.
Makes about as much sense as:
Water-centred swimming experience
or
Air-centred sky-diving experience
or
...
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Note added at 1 day 32 mins (2022-02-13 15:46:52 GMT)
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or in plain English, you could see it as rehashing /reheating what is plain obvious and presenting it as some kind of big discovery. Lots of empty words.
Try to find any meaning / meaningful additional information in:
race-track based experience of driving a racing car.
The ONLY subjects than can have any kind of "brand experience" are humans, ALL and ANY "brand experience" can only be "human-centred", no escaping that.
IOW talking of "human-centred brand experiences" is simply pure unadulterated marking BS.
Makes about as much sense as:
Water-centred swimming experience
or
Air-centred sky-diving experience
or
...
--------------------------------------------------
Note added at 1 day 32 mins (2022-02-13 15:46:52 GMT)
--------------------------------------------------
or in plain English, you could see it as rehashing /reheating what is plain obvious and presenting it as some kind of big discovery. Lots of empty words.
Try to find any meaning / meaningful additional information in:
race-track based experience of driving a racing car.
Peer comment(s):
| disagree |
philgoddard
: I agree it's waffle, but it still has a meaning.
10 hrs
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Of course it's got a "meaning" - as long as you stretch the meaning of the concept of "meaning" far enough to make it essentially meaningless.// Same as there is also a lot of "meaning" in the quasi-scientific marketing BS of beauty products, for example.
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